About So Jewellery

So Jewellery offers a wide range of fine silver designs sometimes set with brilliant-cut diamonds, freshwater pearls and seim-precious stones with retail prices ranging from £39 to £149. Clean, modern branding suports the focused choice of designs which are made and presented to exceptionally high standards, giving the brand a truly 'Tiffany' feel at mid-range pricing.

Winners of the Technical Excellence Award at the International Jewellery London Show in 2009, So Jewellery currently has over 180 stockists in the UK and Ireland. Shortlisted for Gift of the Year by the Giftware Association in 2008 for its collection of silver cufflinks, and again in 2010 for its Spheres Collection, So Jewellery was nominated a FINALIST at the Jewellery Awards 2010 in the 'Supplier of the Year' category. Wehave also just been voted a FINALIST in the Gift of the Year 2012 Premium/Luxury Cateogory by the Giftware Association - all great testaments to the brand's growing popularity and commercial appeal.

Jon Tompkins and Emma Finney, co-founders of So Jewellery, have spent the past 18 years building a successful retail business selling jewellery and gifts to discerning customers in Richmond, Surrey. This constant insight into what customers want, what impresses them and what brings them into your store time and again, might account for why, since it's launch just four years ago, So Jewellery is enjoying such success as a sought-after brand.

So Jewellery's clean, modern branding and display support gives the jewellery the opportunity to shine, and combines well with other brands whilst maintaining it's own identity. Each purchase comes in So Jewellery 's trademark white box with magnetic clasp to give the ultimate seal to this luxury purchase. Across the ranges there are currently over 300 designs of earrings, pendants, rings, bracelets and cufflinks which is ever-evolving.