Retail Background: Jon Tompkins and Emma Finney, co-founders of So Jewellery, have spent the past 15 years building a successful retail business selling jewellery and gifts to discerning customers in Richmond, Surrey. This constant insight into what customers want, what impresses them and what brings them into your store time and again, might account for why, since it’s launch just two years ago, So Jewellery is enjoying such success as a sought-after brand.

Brand Positioning: So Jewellery is firmly positioned at the premium end of the affordable jewellery and gift markets, with retail prices ranging from £25 to £200. Selling rhodium-plated silver, sometimes with 18 carat gold plating, set with brilliant-cut diamonds, swarovski crystal pearls and semi-precious stones, So’s designs are crafted to achieve a contemporary, yet enduring appeal.

Brand Identity: The concept behind So Jewellery is to give customers a focused choice of designs which are made to exceptionally high standards. Each piece is presented in-store to give a truly ‘Tiffany feel-good factor’. So’s clean, modern branding and display support gives the jewellery the opportunity to shine,

and combines well with other brands whilst maintaining it’s own identity. Each purchase comes in So’s trademark white box with magnetic clasp to give the ultimate seal to this luxury purchase.

Three Distinct Offerings: So’s ranges currently include three distinct collections: So Forever diamonds, So Classic pearls and semi-precious stones and So Male men’s jewellery. Across the ranges there are currently over 300 designs of earrings, pendants, rings, bracelets and cufflinks which is ever-evolving.

For more information about us, our collections or how to become a stockist, please email us at info@sojewellery.co.uk